Remove Aggregators Remove Analytics Remove Correlation Remove ROMI
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Very cool stuff Romi; thanks for sharing all of this and I will be sure to watch Metavana with great interest!

ROMI 100
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Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

Once you master the basics and your program grows more sophisticated , you can expand your focus to incorporate additional data points – and more advanced analytics techniques – into your measurement efforts. And, as your analytics capabilities grow more sophisticated, you can build it to include additional data points.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Finally, an effective learning tool that allows you to better engage, track the engagement, correlate progress to training, and measure ROI.

Web 2.0 100
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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.