Martech

SEPTEMBER 27, 2021

Last week, Yahoo announced a new partnership with Shopify, linking the e-commerce platform’s SMB merchants with Yahoo’s premium environments, including Yahoo Finance, AOL and elsewhere. Shopify’s recent partnership with Roku achieves a similar upgrade to SMB ad campaigns. Using data to understand use cases . Read more here.

Account Based Marketing 91

Account Based Marketing Advertising Agencies SMB Contingency Planning 91

Convert

JUNE 30, 2021

In a study of 28,000 Convert users, agencies had 21% more wins than in-house teams. Harvard Business Review wrote a case study on how Booking.com became the largest travel accommodation platform in the world, all from testing. Are an SMB who might not be at the point that qualifies for agencies criteria.

Budget Programs 98

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 98

SalesIntel

FEBRUARY 20, 2023

In many cases, they just don’t have a clue at all. In our SMB sector, for example very small businesses, they’re looking for data and they come in very, very quickly. This is a case study, but it also just continues this conversation of acting on that 15%. Think about it. What was your experience with that?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In many cases, they just don’t have a clue at all. In our SMB sector, for example very small businesses, they’re looking for data and they come in very, very quickly. This is a case study, but it also just continues this conversation of acting on that 15%. Think about it. What was your experience with that?

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. Although it's an aggregate metric, it's critical. SQL to Quote - or in our case a “Demo” or POC (Proof of Concept), 4.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Moz

MARCH 24, 2021

With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits. What value do Google Posts have, and how should the average SMB prioritize them? Brie E Anderson. Tom Capper.

Lead Scoring 74

Lead Scoring Lead Ranking API Case Studies 74

Kevin Indig

JUNE 26, 2023

builds relevant, authoritative and organic links throughout the web - with many public case studies to prove it! A good framework for identifying suitable surfaces is Integrators vs aggregators. What sounds intuitive and given is not always the case. But building credible links that get clicks is tough without a partner.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91