Hubspot

MARCH 8, 2012

Marketing analytics are also usually people-centric, featuring the prospect, lead, or customer as the unit of focus, whereas web analytics usually regard the page view as the unit of focus in its reports.". Couldn't have said it better myself, boss! How did an individual lead first come to find your website? Via Facebook?

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Customer Experience Matrix

JULY 1, 2016

The main function provided by ABM specialists is account-level data aggregation. Here are some important details that distinguish YesPath: - focus on unknown prospects. Using intent data to identify active prospects early in the buying cycle makes sense but in practice will miss many potential buyers.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

WebMarketCentral

FEBRUARY 5, 2007

Track it: The CDs were embedded with Zomax' own tracking technology, iTrax , which allowed us to track – at an aggregate level, similar to web analytics for a website – the total number of CDs viewed, the total number of times they were viewed, and how many different PCs they were viewed in, to measure campaign response.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

Kapost

JANUARY 6, 2017

All customer data is collected and aggregated in a data warehouse. *I A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” Do named-account prospects ever end up on the phone with a Jr. Examples: They are eligible to be a prospect (Y/N). Hint: you can use cookies to avoid this!

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Do you think Salesforce.com and Oracle spent more than 1.5 A Magnifying Glass for Social Media Behavior. The numbers are there, as there are some 27,000 companies in the U.S.

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

Kapost

OCTOBER 21, 2016

Nearly every department has such an OS: Sales: CRM, sometimes referred to as Sales Force Automation; Salesforce.com is the dominant player, along with Microsoft, Sugar, and Oracle. Additionally, content should be measured based on more than mere consumption, showing thematic patterns, which successfully moves prospects down the funnel.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Online Marketing Institute

JULY 31, 2009

Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people. Prospect lists? And say 'hi' to Rob and the rest of the Bulldog folks for me.) Lead farming?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

DECEMBER 13, 2008

You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. This means that any aggregate score becomes much more meaningful for that company. Would the standard task lists and scenarios make it easier to gather prospects' business requirements?

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Adobe Experience Cloud Blog

MAY 15, 2012

As businesses transform into social enterprises, they need a solid data foundation to better understand and engage customers and prospects. All of this data along with company profiles is accessed in the cloud directly in salesforce.com. Salesforce has demonstrated the ability to aggregate and manage large volumes of data in the cloud.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48