Smashmouth Marketing

JUNE 14, 2010

In the enterprise, we are flooded with internal and external data -- nuggets of information that we find valuable or our colleagues find valuable and that we need to know in order to do a stellar job. Here are some use case scenarios I see for the b2b executive: Competition - Aggregate feeds from multiple buzz sources.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

AUGUST 31, 2009

This leads to the ability to aggregate those opportunities and know how many have been qualified, how long that took, how long they sat at the qualification stage before moving forward and what actions we took to move those opportunities forward. Mike: Many of us have been saying this for a while. Sounds like it will be a great session.

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

AUGUST 31, 2009

This leads to the ability to aggregate those opportunities and know how many have been qualified, how long that took, how long they sat at the qualification stage before moving forward and what actions we took to move those opportunities forward. Mike: Many of us have been saying this for a while. Sounds like it will be a great session.

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

DECEMBER 30, 2008

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers. Research those markets and aggregate the information so you can target them. Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers. Research those markets and aggregate the information so you can target them. Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 26, 2008

Or maybe they aggregate addresses before they are disabled, not sure. It is not just just following, it is a collection of resumes, expertise, and contact information once you link. Relentless as they are, I'm sure there may be some value in the network effect of just anyone following you. We don't have to reciprocate with a follow.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 20, 2008

Or maybe they aggregate addresses before they are disabled, not sure. It is not just just following, it is a collection of resumes, expertise, and contact information once you link. Relentless as they are, I'm sure there may be some value in the network effect of just anyone following you. We don't have to reciprocate with a follow.

Social Media 100

Social Media CAN-SPAM Media Twitter 100