This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove aggregator case funnel
Remove eCommerce Remove Lead Capture Related Topics
Autoresponders Multivariate analysis SMS A/B testing Trigger Marketing Landing Pages Advertising Funnels Email Campaigns Bundling Digital Marketing Funnels More Related Topics >
article thumbnail

Measuring the ROI of Content Marketing with True Engagement Metrics

Parse.ly

DECEMBER 21, 2020

But, if it’s how your company prefers to measure ROI, there are a couple of work-arounds you can leverage to get a general picture of your content’s bottom line: Enable ecommerce tracking in Google Analytics : Once enabled, go to Behavior » Site Content » All Pages, and then manually calculate the Page Value. Lead capture form-fills.

Multi-Touch Attribution 52
Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Webinars
Awards
About
Editions
Webinars
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024