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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Among other stuff.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

OCTOBER 1, 2018

But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. You can also import your data to Google Analytics to view the effects on key segments.

Optimization 96
Optimization Conversion Multivariate analysis Tips 96
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