agency sales-lead small-business 
Atomic Reach
JANUARY 3, 2019
According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing.
Hubspot
NOVEMBER 7, 2018
Some brands were bold, such as Winston Cigarettes using the G-rated Flintstones characters to promote their products. Folgers featured a married, suburban couple to promote their coffee. A run-of-schedule campaign is when advertisers and agencies will pay for ads to run during any day-part and any show. Run-Of-Schedule (ROS).
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