How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
Tomorrow People
SEPTEMBER 13, 2012
Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. The gig was to set up a rolling feed that would update every time somebody mentioned 'Skittles' on Twitter. Chrysler commissions hapless marketing agency. Chrysler's social media agency quickly became Chrysler's ex-social media agency.
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