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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. It's been proven that archived webinars can generate more leads then the actual live event. Reuse your email newsletters by ensuring they are posted on your website.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services. Conversion actions are not all created equal (e.g.