Moz

MAY 1, 2019

This initiative enabled our community to learn faster through structured, interactive workshops. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. That number made me really proud).

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

LeadSquared

NOVEMBER 11, 2013

Google hides organic keyword searches, but will pass the data if they are PPC ads through Google Adwords. With Google AdWords, however, you can save keyword data for as long you like. Use AdWord Research Tools . Run ads, get Google Keyword Data. Do not rely only on Keyword Searches for your Content .

Keywords 52

Keywords Search Marketing Google Adwords 52

Single Grain

JUNE 28, 2019

If I shorten my URL structure, then Google will be able to understand my page’s content more easily, and therefore rank my shorter URLs higher in the SERPs ”. Essentially, this means that your content is being displayed in the SERPs, but nobody’s clicking your result. They’re heading to the other listings, instead.

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

Hubspot

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Pay-per-click (PPC) lead generation campaigns focus on a wide range of paid advertising platforms -- the most popular being Google AdWords and Display Network. Original research: Commissioned for industry consumption.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95