Tomorrow People

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). Link your AdWords account to use Google Analytics and find out which positions your adverts perform best in and adapt your strategy accordingly. Why use something that’s not working right?

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Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

Research Keywords Effectively. Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. In order to do this they need to employ a three-pronged approach. Use Backlinks Wisely.

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Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

Research Keywords Effectively. Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. In order to do this they need to employ a three-pronged approach. Use Backlinks Wisely.

SEO 120
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Why storytelling defines the future of B2B marketing

Tomorrow People

According to new research from LinkedIn, B2B marketing leaders in the UK have the lowest confidence in their companies’ abilities to produce creative campaigns (although this is slowly changing). An excellent example of making your target audience the hero is Google Ads’ Adwords Stories campaign. Google Ads.

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Why storytelling defines the future of B2B marketing

Tomorrow People

According to new research from LinkedIn, B2B marketing leaders in the UK have the lowest confidence in their companies’ abilities to produce creative campaigns (although this is slowly changing). Google Ads An excellent example of making your target audience the hero is Google Ads’ Adwords Stories campaign.