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Anything Goes Marketing

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Lead Nurturing - How to track ROI?

Anything Goes Marketing

SEPTEMBER 20, 2008

The shift that I've seen is to automate the process using technology. There are many factors that go into this including getting sales and marketing working together as well as buy-in from the marketing team and the rest of the company to invest the time and resources in a systemized lead nurturing process.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

NOVEMBER 16, 2008

For your nuturing campaigns, create a document that outlines all of the marketing content that you have and map this to the buying process of your target audiences that you have identified (assuming you have created defined marketing segments). Create marketing campaigns that can be reused. Did I just write in caps?

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