Eric Mower + Associates

DECEMBER 19, 2018

Travel marketers know that content is essential to any integrated marketing strategy. You need a strategy that aligns with all your travel brand’s objectives, with a solid plan and schedule for creating and distributing powerful content and an infrastructure to support it. Create customer personas. Perform a content audit.

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84

Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

QuanticMind

OCTOBER 24, 2017

Shopping Best Practices: “Shopping Strategies That Never Go Out of Style” by Jake Favaro. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. Shopping Strategies That Never Go Out of Style . >>Back to top. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising helps create targeted ad campaigns on a smaller budget. It offers robust and specific targeting that translates to fewer wasted clicks and impressions.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Hubspot

SEPTEMBER 26, 2013

Business blogging retains all the attributes of “regular” blogging, but adds a tasty layer of marketing strategy on top. When blogging for a business, an inbound marketer should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Directive Agency

MAY 9, 2017

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period. Launch new campaigns.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

PureB2B

NOVEMBER 2, 2017

Laying the foundation to expand your content’s reach and exposure should always be prioritized in any successful content marketing strategy. Content promotion is the act of putting your content on as many channels as possible so that your target audience can find you. Create a clear profile of your target audience.

Distribution 79

Distribution Paid Content SMS Buyer Personas 79