Adwords, Media, Response Rate and SEM

The 5 Top Media for Cold Prospecting

ViewPoint

JANUARY 26, 2012

Let me go out on a limb and propose the top five media for your lead generation toolkit. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. Now, you are probably wondering why I did not include email on this list of top five media for prospecting.

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B to B netFactor Media SEM

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

Response rates for email are down as inboxes fill up and your message has a harder and harder time standing out; meanwhile, the volume of physical mail has declined to the point where a well-crafted direct mail piece has a better chance of being noticed now than it has in 20 years.

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B2B Marketing Zone

The 5 Top Media for Cold Prospecting

Best of 2008: Random but Interesting, Part 2

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