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Response Rate

SEM

The 5 Top Media for Cold Prospecting

ViewPoint

JANUARY 26, 2012

Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B

B to B netFactor Media SEM

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

Response rates for email are down as inboxes fill up and your message has a harder and harder time standing out; meanwhile, the volume of physical mail has declined to the point where a well-crafted direct mail piece has a better chance of being noticed now than it has in 20 years.

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

The 5 Top Media for Cold Prospecting

Best of 2008: Random but Interesting, Part 2

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