Tomorrow People

MARCH 19, 2012

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.

PPC 120

PPC Cost Per Click Advertising Agencies Paid Search Agency 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Marketing Insider Group

APRIL 4, 2024

2) Utilize PPC advertising PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. PPC advertising enables you to measure whether campaigns are cost-effective by comparing the ad costs to the amount of traffic and sales generated by the ad.

Paid Content 144

Paid Content eCommerce Marketing & Strategy Marketing Strategy 144

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

accelerate agency

AUGUST 4, 2021

This fosters positive sentiment towards your brand, favourably disposing consumers towards it. Needless to say, businesses have adopted many marketing tactics—including search engine optimization (SEO) and pay per click (PPC)—to help them glean an advantage in the marketplace. Inbound marketing is proving particularly successful.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Albacross

JULY 31, 2018

Run PPC Ads. Now, wouldn’t you say this is roughly the same as allocating a small budget to AdWords every month? Here’s what this means: You can run yourself ragged optimizing your site till you hit Position One, Page One of Google… but you still won’t get many eyeballs on your listing. Let’s jump right in! Kinda sucks, huh?

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Single Grain

JUNE 30, 2022

Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions. However, algorithms alone cannot give you the best results.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52