Smashmouth Marketing

JANUARY 25, 2017

damphoux : Green Leads has been doing Everything Account Based for years, why move the word "Everything" to the back end? Google AdWords, marketing automation, etc.) shifted B2B marketing focus to industrial-strength demand generation engines capable of delivering massive numbers of leads at scale.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

NOVEMBER 29, 2009

Cost per lead? Leads per marketing event (blogs, tweets, whitepapers)? I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. Are you shoring up those marketing techniques that are tried and true? Are you measuring everyting? old-school mix.

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

DECEMBER 21, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Which leads me to my next question about quality posting or quantity posting. You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. It becomes your resume, to a certain extent.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Which leads me to my next question about quality posting or quantity posting. You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. It becomes your resume, to a certain extent.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100