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2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Search Engine Optimization. Stop the automated link building schemes. Online Display.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. white papers, case studies, website copy, videos, podcasts, blogs).

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Increase conversions; a defined action on your website/landing pages. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. white papers, case studies, website copy, videos, podcasts, blogs).

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The Pillars of Demand Generation for SaaS Companies

Directive Agency

Conversion Rate Optimization(CRO), or user experience optimization. For these various levels, different kinds of content and link building strategies can be useful. million in organic traffic value, which is the estimated cost to rank for those keywords, based on their CPC in Google AdWords. Activation.

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search. and build an engagement scoring system to optimize from."

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Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark Consulting

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. White papers and eBooks are excellent lead generators. Link Building becomes Relationship Building.