landing-page Adwords Related Topics 
Digital B2B Marketing
DECEMBER 3, 2013
But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Everything else on the page is about clouds in the sky. Ignore Your Landing Pages. It will likely become one of your top performers.
Digital B2B Marketing
JUNE 5, 2012
For example: Landing Page Testing: Google Website Optimizer , Unbounce. Today, particularly for B2B marketers focused on driving engagement online, tests are relatively simple to execute. There are a number of tools available that make testing in online marketing easier, cheaper, or both.
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