The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. All that has changed.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

280 Group’s Adwords ROI Calculator. Duct Tape Marketing Guerilla Consulting Breakthrough tactics for winning profitable clients IABC Cafe A gathering place for professional communicators. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses. Format: Web application.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Biznology

DECEMBER 17, 2013

We, the other half, need to use asynchronous guerilla tactics. And, if you start tracking all the money you’re spending on all the staff and support and tweeters and Facebookers and AdWords and Facebook and Twitter ads and reconsider your website. On the web, you need function over form. Minimalism isn’t just an empty room.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80