Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions. If you are not already running search, start with Google. (My

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Digital B2B Marketing

DECEMBER 3, 2013

But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Tip: Don’t use Google’s report to add negatives. Repeat after me: “Google Display Network is not search.” Leave Display On.

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Digital B2B Marketing

JUNE 5, 2012

For example: Landing Page Testing: Google Website Optimizer , Unbounce. Share your opinion in the comments below or with me on Twitter ( @wittlake ). Today, particularly for B2B marketers focused on driving engagement online, tests are relatively simple to execute. Infographic created by Heat and published here on Co.CREATE.

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