The Social Media Monitoring Metric We Need, But Can’t Get
Webbiquity
APRIL 11, 2011
. Modifying that just a bit to fit here, karma is the total effect of a company’s actions (and those of its customers and other industry influencers) and conduct in social media, which will play a major role in determining the organization’s destiny. Then again, controversy hasn’t hurt the GoDaddy brand in the past.
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