Content Retargeting: A Marketer's Guide to Getting Started
Hubspot
DECEMBER 12, 2013
Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. You can follow him on Twitter and Google+.
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