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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC? Twitter. 6. Facebook.

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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Tips for Increasing Your AdWords Quality Score by ClickZ.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce  2015 State of Marketing  report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. All questions should start with the PPC budget. Example of PPC Lead Funnel.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). Visual.ly ). 8.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Google Review Count:  46,500. Showcase reviews:  Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. 2) Google Keyword Planner. Google Review Count:  29,800. ” — Smart Bug Media. Pricing:  free (but requires an active Google AdWords account). Google Review Count:  19,200. Google Review Count:  7,870.

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. About 26% of consumers use social media sites for this purpose. Internet users. Speed thrills.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Social Listening. Real Analytics.

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Test more.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Some rely on their gut feelings, claiming that social media ‘just works’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Social Listening. Real Analytics.

9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. While the first step is developing a solid social media plan , there is more to it than just organization planning.

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.

8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. So here are some of those instances in which a little PPC might do your business some good! Yikes! That’s not good.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search. Pin ‘em! Ebooks?

The “Marketing” Guide for Higher Education Content Marketing

Fathom

With blogs, websites, videos, social media and a host of other options available as promotional avenues, the prospect of beginning the actual marketing part of content marketing can seem…daunting to say the least. They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. Social media can be a hard beast to tame.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

increasing social engagement, website traffic over time, etc.) To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Google Review Count: 400,000. Google Review Count: 52.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. The PR Strategies SEOs Haven’t Learned by Siege Media.

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May Brings New Products and Updates from Google

EMagine B2B Blog

The first week of May was a busy one for Google! While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. AdWords #StepInsideAdwords Livestream and New Product Rollout. their banners ads.

How to set up a Successful Ad Campaign on LinkedIn

EMagine B2B Blog

Many B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter. The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.]. LinkedIn PPC

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Millenial Media. Millenial Media is the dominant mobile advertising platform. Sprout Social.

Foursquare Launches 'Promoted Updates,' PPC for Local Businesses

Hubspot

Today, the location-based social network is launching 'Promoted Updates ,' similar in nature to the "Promoted" features we've seen from Facebook and Twitter. Foursquare compares the way Promoted Updates work to the way Google AdWords works. In other words, if I searched for "Mexican food" in Google, I might see an ad for a Mexican restaurant in the PPC results.

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Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? SEE ALSO:   Understanding Google Analytics: 5 Basic Questions Answered. 3) Bounce Rate. Anything over 2.00

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Since then, a lot has changed in the PPC world. In all, this tactic generated 42 leads, and a significant portion was even qualified. If your answer is no, then you have a serious problem.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

And people come -- they find your content in search results and in their social media feeds. What''s So Awesome About the Google Display Network? You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)?

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. Social proof, anyone?). Social Media Advertising Daily WeeklySource: Facebook.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Web CEO , SEO Powersuite ), social media monitoring tools (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. media mentions), competitors and countries.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How is the role of social media evolving in online visibility? ” Indeed!

More Google Encryption, Twitter's New Layout & Other Updates From April

Hubspot

Earlier this month, Twitter officially announced that a new profile design is coming to everyone''s favorite 140 character social media site. Google''s Keyword Encryption Coming to PPC Data Near You. In 2013, Google encrypted keyword data for organic search, but left AdWords keyword data untouched. Social Marketing Tips. It’s crunch time.

A Tour through the New Facebook Ads Manager

KoMarketing Associates

Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. With the new changes rolling out, users will now notice that time options are similar to other popular PPC dashboard. Customizable Reporting.

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Social Media Customer Service Is Failing, and Other Marketing Stories of the Week

Hubspot

Social Media Customer Service Is a Failure, From PR-Squared. PR-Squared published a guest post this week from Frank Eliason, SVP of social media at Citibank. He discusses social media customer service and explains his opinion that, up until now, most businesses have failed at it. Facebook Launches Sponsored Results: PPC Ads in Facebook Search.

Leverage Your Hospital Ratings from the U.S. News & World Report

Fathom

News and World Report rankings found under the Google News section and on the first page of Google blend SERPs. This turns your recognition into an engaging, shareable piece of content that’s perfect for social media or a blog. Remember to share several times across your social networks, especially on Twitter. Another recommendation is to include the U.S.

Content Retargeting: A Marketer's Guide to Getting Started

Hubspot

Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. These ads might appear on Facebook, Google’s search results pages, or any website that is part of the advertising network in which you participate. You can follow him on Twitter and Google+. For us, the answer was retargeting.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results. Google Trends. AdWords Wrapper. AdWords Editor.

Are you overlooking paid search optimization?

Biznology

We all love to talk about social media. And we even love talking about SEO because Google is always ginning up a change the algorithm that gives the chattering classes something to talk about. Sure, local search has changed the game, but what about boring old PPC? Paid Search AdWords Conversion rate Google Keyword research Keywords

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Custom Social Media Graphics. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Social media posts with images get more interaction because the human eye is trained to notice images first.

5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)

WindMill Networking

Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. Facebook Ads is very different compared to Google Ads ( Google AdWords ) as this is based on demographics while Google Ads is based on keywords. There are a lot of search engines that are available like Google, Bing and Yahoo. Facebook.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you. 3. If you’ve been quoted in the media, add media logos to your home page to boost your brand and image. 4. Register and verify your site with Google Webmaster Central. Google Analytics). Design. 1. Navigation.

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What Every B2B Marketer Should be Doing Online in 2013

EMagine B2B Blog

2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. They jump on social media outlets and shout all about their product/service/solution, about their milestones, about their new hires, press releases, etc. 2013 is the year to attract new customers by using social, search and content in the right way.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Increased Social Search Functionality. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. For marketers, social search is exciting because it allows for brand content to be discovered organically. However, increased organic traffic is just one benefit of enhanced social search functionality.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services.

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Paid Search & The Truven 15 Top Health Systems

Fathom

As a follow-up to our recent publication, Social Media Benchmarks for Health Systems , we wanted to take a look at how the same health systems are using pay-per-click (PPC) advertising. Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only).

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