TrustRadius Marketing

JANUARY 8, 2020

There are a ton of educational resources to ensure that you really know how to use the tool. . “I Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Additionally, this maturing is being advanced by the acceleration of social advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Additionally, this maturing is being advanced by the acceleration of social advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

OutboundView

SEPTEMBER 20, 2018

Resource allocation, with both people and dollars, is difficult. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business. If you’re a company that has just received funding and want to properly allocate resources across sales and marketing, this guide is for you.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. What will it do to their resource allocation and how will they provide the value? Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.). Steve Woods, CTO, Eloqua ( @stevewoods ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100