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Tomorrow People

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Effective marketing teams organize their workload into controllable and measurable campaigns. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords.

article thumbnail

Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Effective marketing teams organize their workload into controllable and measurable campaigns. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords.