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The Effective Marketer
JANUARY 3, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What is an Effective Marketer? According to dictionary.com, the word effective means “ adequate to accomplish a purpose; producing the intended or expected result&#.
Online Marketing Institute
NOVEMBER 8, 2010
280 Group’s Adwords ROI Calculator. Application: Another Lenskold highly interactive ROI planning tool that demonstrates the relationship between marketing and sales effectiveness (and costs) to manage profitable lead generation. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses.
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