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Marketing & Sales: Integrating Social Media and Lead Generation

Marketing Insider Group

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but the assignment of roles and tasks can be unclear to many firms. Click here.

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5 Lead Generation Strategies To Consider For Your Campaigns

Strategic-IC

So having appropriate content that educates, advises and helps your visitors, is the first step to encourage trust - and conversion. From case studies to webinars and other more educational videos, to short social media clips - or even a quick recording in an email - video content can be used at all stages of the buyer’s journey.

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Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)

LeadSquared

The webinar on ‘6 Lead Generation Strategies using Social Media’ conducted by Meenu Joshi and Nilesh Patel was a huge success. If you want to use YouTube as a place where the ads are shown, you can control that from AdWords. For education and training provider institutes, what kind of targeting options would work?

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

Determine goals: sales; leads; brand building; product demonstration; education. Test offers with lead capture strategy. A multi-media strategy works best. Focus on educational value; but adding some humor or uniqueness can be effective. Take advantage of YouTube overlay messaging if you do Adwords.

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What Is a Landing Page? All Your Questions, Answered

Hubspot

Marketers can capture this contact information using a lead-capture form, where visitors can enter details like their name, email address, and job title. Using a landing page, you can "gate" this resource behind a lead-capture form for people to download. Email Newsletter Subscription. Online Course Enrollment.

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Webinar Post-16 Simple Ways Marketers Can Get Better At Digital Marketing in 2016 – FAQ (Part II)

LeadSquared

As a general rule of thumb, provide value – adding content behind a lead capture form. Keep as little fields in the lead capture form as possible. If you need more information, you can always mail them for it or get it through progressive lead capture. We are already using FB for lead generation.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Maximizing Lead Generation: The Complete Guide for B2B Marketers. The definitive overview of lead generation strategies and tactics. Advanced Google AdWords. Advertising Media Planning, Seventh Edition.