WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. 1.2%, 1%-2% and 3%-5%.

CTR 20

CTR Adwords Practices Doubleclick 20

QuanticMind

NOVEMBER 27, 2019

It integrates with Google Analytics, Google Ads, and DoubleClick Search. Working with walled gardens for marketing attribution can provide a lot of value, but it also encourages businesses to relinquish control of their own audience data. This is the standard model used traditionally in Adwords and with many other platforms.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100