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When Did Programmatic Advertising Start: A History Lesson

Rev

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network.

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17 Google Marketing Tools You Should Be Using

Hubspot

Buy ads on Google through Google Adwords. Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. Google AdWords.

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What You Missed at Google's Marketing Innovations Keynote

Hubspot

Last month, Google let the world know that big changes were coming to its famed AdWords. Those changes would come in the form of a major rebrand -- and what was once AdWords is now a suite of three separate brands: Google Ads, Google Marketing Platform, and Google Ad Manager. Source: Google. Looking Ahead.

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Ad Tracking: What It Is & How to Do It

Hubspot

DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking. Google offers advertisers a number of different ad tracking options when they create campaigns on the platform -- most of which rely on the use of cookies.

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A Brief History of Online Advertising

Hubspot

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. Google introduced AdWords in 2000 , originally under a pay-for-placement ad model.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. DoubleClick got 1.7% The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. Small Businesses That Blog Have 102% More Twitter Followers by HubSpot Blog. More than 1.5 are shared on Facebook daily. and Windows Update at 3.3%.