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Automating PPC with the New Google Ads

QuanticMind

The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. The renaming and re-organizing effort was part of a threefold transformation, in which the following new platforms were created: Google Ads, which brings machine learning to Adwords.

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

Day 2 of #SMX West is all about updates on the much-discussed topic of attribution and new AdWords features and experiences. Attribution In AdWords. AdWords Power Tools. pictured: Bart Heideman, Global Product Lead, Conversions for @google ). SMX West 2017, Day 2. Featuring: Bart Heideman and @SeanQuadlin.

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