Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Bannerflow

OCTOBER 12, 2018

Fundamentally, Google’s online tools are a key component of how many marketing teams work. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. Indeed, each service is better suited to a particular type of advertiser. Formerly called Google AdWords.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Digilant

JANUARY 12, 2021

Experts no longer question the validity of programmatic marketing or if advertisers use it. Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Demand Management Platforms (DMPs).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Sharpspring

SEPTEMBER 8, 2017

With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. More specifically, the different channels, source/medium, referrals, AdWords, SEO and social. Data Collection and Management.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

RebelMouse

JULY 13, 2018

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Users are often searching for solutions.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Hubspot

JULY 10, 2019

Advertisers now have access to a wealth of granular ad tracking data for every single campaign they run -- so much data, in fact, that most marketers need to spend significant time sifting through dashboards to determine which points actually matter to their bottom line. DoubleClick Ad Tracking.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. Marketing Attribution Looks Easier Than Ever. It integrates with Google Analytics, Google Ads, and DoubleClick Search.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52