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Your Definitive Guide to Google Analytics

Sharpspring

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Who are they?

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

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17 Google Marketing Tools You Should Be Using

Hubspot

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. Google My Business. You know, where 3.5

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Automating PPC with the New Google Ads

QuanticMind

The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. Google Marketing Platform, which combines DoubleClick and Google Analytics 360.

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2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? But the move also signals Google’s sense of other social sites’ value to consumers. Image via Wikipedia.

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. Marketing Attribution Looks Easier Than Ever. Here’s an overview of the most popular options: Google.