Adwords DemandBase Media SEM 
ViewPoint
JANUARY 26, 2012
Let me go out on a limb and propose the top five media for your lead generation toolkit. Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot.
QuanticMind
OCTOBER 25, 2017
Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap.
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