The Point

OCTOBER 25, 2017

There was a not too distant time when virtually all B2B demand generation was outbound. You rented a list and pushed your message to that list. Cue the advent of search marketing and Google AdWords.). You millennials won’t remember this.) But then inbound marketing happened. Be aggressive! Be proactive!

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. through ads on display, video, mobile and social networks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. In our experience with high-tech clients, we’re seeing fairly consistent success advertising on LinkedIn, primarily due to the ability to target specific demographics, a feature that Google would do well to emulate. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Directive Agency

JUNE 29, 2018

Moving Away From Strictly Keyword Targeting. They’re getting away from just strictly keyword targeting. I just had a conversation this morning with a very talented CMO of a large B2B software company. Thinking of Social Differently. So it’s not that you can’t generate conversions.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. But volume is not everything in social ads. If you have, you’re one of the lucky few. With over 1.4

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Directive Agency

MARCH 16, 2018

If one isn’t generating at least 10 opportunities a month at this cost per opportunity, then we’re going to shut it off!” As an agency and a third party, we like to directly correlate ourselves to opportunities created. Revenue being generated. These companies are very willing to invest in: Conferences.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

The ABM Agency

JANUARY 8, 2021

When companies consider which social media platforms to run their marketing campaigns on, they typically want to gravitate toward Instagram and Facebook due to the sheer popularity of these platforms. B2B companies, however, should reconsider. Improved Targeting. Demographics. Job experience.

Linkedin 52

Linkedin Advertisements Advertising B2B Marketing 52