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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns. The site looks great on mobile devices also, which was a real priority for us.”.

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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails. The system can also integrate with event management software and Google AdWords.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Funnel Entrance: Targeting audiences who are exploring solutions. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter.

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Landing Page, Microsite, Pillar Page, or Content Hub: How to Choose the Right Page Type for Your Content Marketing Needs

Contently

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. So first, they create display or social ads or put their spending toward a Google AdWords campaign. Then pick a microsite.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems.