The Point
AUGUST 16, 2016
Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We
Customer Experience Matrix
AUGUST 13, 2013
It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails. The system can also integrate with event management software and Google AdWords.
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LeadSloth
AUGUST 11, 2009
Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? In AdWords, you would just append a parameter to each active ad you are running, e.g. keyword={keyword}. do you find most effective?
NuSpark Consulting
AUGUST 26, 2011
Promotional ads Get content now Landing page/microsite Immediate leads. Related Posts: Google Instant—Effects on Search Marketing Optimizing Pay-Per-Click; Real world examples Optimizing Google AdWords & Pay-Per-Click, Part 2.
Chris Koch
DECEMBER 2, 2011
It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.
Chris Koch
DECEMBER 2, 2011
It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.
NuSpark Consulting
APRIL 13, 2012
Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter.
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