Customer Experience Matrix

JUNE 3, 2009

Second of three posts on demand generation interfaces.) I spoke last week with Marketbright client Michaline Todd, director of corporate marketing at Serena Software , to see how Serena likes Marketbright’s campaign interface. The work was done by an outside agency, Maratona Marketing.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Ledger Bennett

MAY 29, 2018

Nurturing known contacts via marketing automation email nurtures, generating MQLs and pushing prospects through the sales pipeline. Then we have our media agency running campaigns for us, driving prospects to landing pages in the hope they convert to known contacts and enter our email nurtures at the Discover stage.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

The Point

JUNE 8, 2016

However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Registration is no longer required.) For example, take Active Conversion.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Fanatical Prospecting by Jeb Blount.

Training 48

Training Demand Demand Generation Agencies Planning 48

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. And, while we’re on the subject, they need REALLY TIGHT integration between marketing and sales automation, if not one shared system.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

SmarkLabs

JANUARY 7, 2020

When your company is launching a new product or service, or even just refreshing your brand messaging, you need to have a solid strategy backing you up. What you need is a go-to-market strategy (GTM). What’s a go-to-market strategy? Is your target audience the same as your overall marketing strategy? Generate interest.

Marketing Analytics Tools 59

Marketing Analytics Tools Top of Funnel Marketing Strategy Marketing & Strategy 59

Circle Studio

NOVEMBER 8, 2018

And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Marketing Insider Group

APRIL 19, 2011

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Perform a Keyword audit. Paid Media.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Webbiquity

JANUARY 25, 2016

As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. Finally, buyers value images, videos, and customer reviews from brands most highly on social media.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Make your blog count.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

KoMarketing Associates

SEPTEMBER 20, 2018

Or you could show them an ad that promotes the services your company offers, which your guest blog post could only mention in passing. AdWords has this functionality; there’s a good video for how to exclude an audience on either the Search or Display networks here. Retargeting can be used with marketing automation.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. This brings us back to features.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Customer Experience Matrix

DECEMBER 12, 2010

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. Marketing automation hits an inflection point, or maybe two. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ViewPoint

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program. Lead Reengagement.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

SnapApp

MARCH 21, 2018

What Is Funnel Marketing? Spolier: Marketing isn’t all about raising awareness about your business, and getting more leads. This is closer to the definition of demand generation. And, while this is an important part of the mix, there is a lot more that goes into a well-oiled full funnel marketing strategy. .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Prospectr

APRIL 14, 2017

And if you get prospects you know will never have a need or interest for your services, then you can refine it now so they’re highly qualified right off the bat. Or we can recommend you to the services we use in our free email course, Ignite Your Sales Pipeline (more info below). Now, you have your first prospect list.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

Hubspot

MAY 1, 2017

Whether you want to save time doing marketing tasks or simply cut time wasted doing those daily tasks like saving emails and files to spreadsheets, having a tool that makes your life easier and saves you time is ideal. IFTTT (IF This Then That ) is a service that allows you to create chains of simple conditional statements, called applets.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40