6 B2B Email Marketing Strategies to Boost Engagement
The Lead Agency
AUGUST 6, 2018
However, in the same article, Neal warned that drops in open rates and click rates can have long-term negative effects on deliverability; this is because ISPs punish users who continually send emails to unengaged users. According to an article by Forbes contributed by Neal Taparia, resending emails can boost email receivership by 54.7%.
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