customer trust 
Customer Experience Matrix
SEPTEMBER 9, 2009
Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. database marketing, or, more poetically, narrowcasting. This is about direct contact with segmented groups of customers. At most they ask for service if there’s a problem.
Webbiquity
FEBRUARY 23, 2012
Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. ” Google+ Brand Pages.
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