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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Making sure that our sales reps are aware of these statistics puts them in the best position to win the sale and that is why it is given such a great deal of attention. CTR, Unique CTOR, Forwards/Shares and links clicked on. 5: Opportunities. .

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What Is A/B SEO Testing?

Single Grain

You could simply group several URLs into two categories — one with the word “buy” in the meta title and one without — to see whether that phrase impacts key SEO metrics (such as CTR or ranking position). It’s usually an if/then statement, such as: “If my meta descriptions include a power word, then my organic CTR will increase”. “If

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Social Media Statistics for B2B Marketers , June 21, 2010. What was Linkedin Thinking?

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17 Best Paid Media Tools for Marketers

Single Grain

CTR, long-tail keywords. Keeps your CTR high enough by testing various text ads so you do not lose any ground to competing advertisers. Connect and fetch data from common sources like Facebook Ads, Google Ads, LinkedIn Ads, along with other niche sources, such as AdRoll. Quality scores. PPC best practices. Impression shares.

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How to Start a Side Business From Home in 6 Easy Steps

Optinmonster

85 Content Marketing Statistics to Make You a Marketing Genius. Right now, here are the 4 most popular platforms for running ads: Google AdWords. LinkedIn Ads. Check out these 4 helpful articles on improving your paid ads on various platforms: What’s a Good Click-Through Rate (CTR) on Google Ads and How to Improve It.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 20+ mind-blowing social media statistics revisited by Econsultancy. Social Media Facts and Stats. 40 percent of U.S. by Social Media Today.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

There are two main channels you should focus on: LinkedIn Ads. LinkedIn Ads. It’s no surprise that LinkedIn, the go-to B2B social network, has above-the-board figures when it comes to B2B social media conversion. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.