Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

Social Media 141

Social Media ROI Media Correlation 141

Customer Experience Matrix

FEBRUARY 7, 2016

Attribution Systems G2 Crowd and TrustRadius Abakus : individual data; online and offline; algorithmic; optimal media plans Bizible : individual data; online and offline; fractional; merges marketing automation plus CRM data; B2B C3 Metrics : individual data; online and TV; algorithmic; optimal media plans Conversion Logic : individual data; online (..)

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Biznology

AUGUST 20, 2014

They’re not seeing the ROI they’ve come to expect from search overall, and increasingly worry that their search marketing activities aren’t working. Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. Which begs the question: does mobile search work?

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Buzz Marketing for Technology

MARCH 13, 2014

So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI. Tap into the beauty of data to boost cross-channel ROI. Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100