effective 
The Point
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Note: typically, only campaigns with high engagement rates make sense for CPM bidding.
LeadSquared
NOVEMBER 22, 2019
Can you elaborate on top of the page bid option in AdWords? But, if you wish to drive traffic then you might want to go with CPM. In case you have a restricted budget, but you are ready to run ads on Google AdWords. How can you effectively increase the traffic on your website? Try out different bidding strategies.
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Hubspot
AUGUST 8, 2019
Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing.
WebMarketCentral
OCTOBER 8, 2008
Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. Since Google is the dominant search engine , it's AdWords search program is the place to start.
Brandpoint
JUNE 24, 2021
In AdWords, lower your CPA by increasing your Quality Score. Measuring the CPL will help you measure the cost effectiveness of your marketing campaigns if your main goal is to attract new leads. CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness.
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