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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. for B2C retailers and $1.93 for B2C lead generators.

Paid Content

Paid Content PPC Cost Per Click Paid Search Agency

The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

OCTOBER 8, 2008

Since Google is the dominant search engine , it's AdWords search program is the place to start. Level 5: Banner Advertising Unlike search marketing and targeted network ads, which are priced on a cost-per-click (CPC) basis, banner advertising is sold on a cost-per-thousand impressions (CPM) basis.

Paid Content

Paid Content Planning Marketing Budget Creation Cost Per Thousand

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

The 8 Layers of a B2B Web Marketing Plan

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