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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content

Paid Content PPC Cost Per Click Paid Search Agency

The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

OCTOBER 8, 2008

Since Google is the dominant search engine , it's AdWords search program is the place to start. Level 5: Banner Advertising Unlike search marketing and targeted network ads, which are priced on a cost-per-click (CPC) basis, banner advertising is sold on a cost-per-thousand impressions (CPM) basis.

Paid Content

Paid Content Planning Marketing Budget Creation Cost Per Thousand

B2B Marketing Zone

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

The 8 Layers of a B2B Web Marketing Plan

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