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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! LinkedIn is an obvious choice for B2B companies due to its professional user base. you can be very confident in relying on LinkedIn data to be up-to-date and relevant.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Cost: $264/month for 12-month plans, $299/month for 3-month plans, or $2,928 for an annual pre-paid subscription. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. Cost: Free to Google Ads advertisers. Cost: Free download. Download this Template for Free. Cost: Free with short registration.

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The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. Quality Score. Maximum Bid.

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

You can use the online program and its huge collection of free templates and graphics to create everything from blog and social graphics to presentations, flyers, posters and infographics. With a Pro account, you’ll also get additional insights into the search volume, CPC and AdWords competition for the keywords you search.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. There are also tons of ways to reduce your cost-per-click (CPC). Advanced Options : Set a tracking template, final URL suffix, and custom parameters. Display Ads. Remarketing Ad. But that doesn’t have to be the case.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

You pay an additional $50 on a landing page template and another $50 to create 10 Facebook ad variants. This nets you 100 visitors at an average cost of $2/click. Here are three key cost metrics you should be on top of in any lead generation campaign: 5) Cost per Click (CPC). 6) Time on Page.