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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. If you prefer to plan their PPC ads for the lowest cost without using a software, we recently posted this helpful template on our blog.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark Consulting

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. Have you tried Content Experiments yet?

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark Consulting

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. Have you tried Content Experiments yet?

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it.

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The 10 Best Reporting and Business Intelligence Tools for Marketers

Hubspot

DashThis lets you to select a template and then automatically fills that template with your data, greatly streamlining the reporting process. It takes only a couple of moments to access data from Google Analytics, Facebook Ads, Adwords, and more on Megalytic, and it can even process and report data stored in CSV files.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. I always find it interesting that “SEO” gets put in an isolated category.