Adwords Cost Per Click Doubleclick PPC 
QuanticMind
OCTOBER 2, 2018
The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns.
QuanticMind
MARCH 22, 2017
Day 2 of #SMX West is all about updates on the much-discussed topic of attribution and new AdWords features and experiences. Attribution In AdWords. Google suggests that metrics for growth be reconsidered – specifically, the common practice of last-click attribution. AdWords Power Tools. SMX West 2017, Day 2.
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