Adwords Conversion Rate Digg SEM White Paper 
Webbiquity
FEBRUARY 7, 2010
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Consider your “incentive for response.”
Webbiquity
JUNE 17, 2010
Government stuff, on AdWords. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sweet new white paper to go along with it as well. Two months down the road, the AdWords campaign was in trouble. I had figured as much. Went great. Tweet This!
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