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What Key Marketing Metrics Matter for Your Website?

Adobe Experience Cloud Blog

Site Content = Menu Items. Let’s talk about site content ! If you don’t have content your visitors find valuable, then no one is going to stay. Does it lack the content the visitor expected? Perhaps the content is on your website but not easily accessible. Is this page loading too slowly?

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Incorporating Mobile Ad Tech into Your Marketing Strategy

Adobe Experience Cloud Blog

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. Using the example above, let’s assume Marketo has already set up a nurture track for Web Personalization.

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How to Get More Out of Your Content Promotion

Adobe Experience Cloud Blog

by Dayna Rothman You have worked hard to create some awesome content. To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: MQLs require more education and follow-up to be converted to an SQL. .

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30 Marketing Automation Tools to Make Your Life Easier

seo.co

Bremy, by Solution Dynamics, is an automation tool to help you create and manage email newsletters, database publishing, and video proofing, among other features. Marketo was designed with lead nurturing in mind. If content marketing is your jam, Hubspot is the marketing automation tool for you. Email-specific automation tools.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. It does not require tons of money for Google AdWords and PPC. It does require the implementation of thoughtful content that truly engages your buyer.

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How We Built Our Content Marketing Stack to Drive 10x ROI

Contently

At Contently, people regularly ask us questions like: How do you build your stack? How does your content translate into actual business? Without a stack, you might as well use a tally system and just guess how effective your content is. Let’s examine the journey of one hypothetical lead through Contently’s stack.